The Spread Smiles campaign was an online effort by SPAR to encourage employees, customers and the community to smile, and to spread smiles. The campaign was distributed via social media, mainly on the TikTok platform. WarriorRic’s TikTok post reached 1+ million views with his first of three #spreadsmiles posts for the campaign. Let’s hope the campaign brings a whole lot more smiles to South Africa!

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Sharing smiles is a community affair. It’s not just for customers or store owners or the butcher or the baker or even the cashier. Smiles help us all! Visit to see how you can get involved. Now, “Where my Soldiers at?” #sharesmiles #SuperSPARMidrand 📸 @duwann wannenburg

♬ original sound - Ricardo Gressel